A leading player in the pharma industry was about to launch a new product and was uncertain about the ideal way to market it to its specialized doctors’ target audience.
The challenge was to understand what factors influence the prospects in adopting such a product. Various elements can be of importance, some of which are easily measurable and readily available through the sales representative (i.e., specialization of the physician), some less so (i.e., values and opinions).
We started by gathering and cleaning the data obtained through physician surveys and from the CRM.
We analyzed the impact of each variable on the likelihood of adopting this new product and extracted the key insights, for example:
Finally, we built a model to identify the most relevant predictors to estimate the probability of a prospect being an early adopter.
In a matter of days, we delivered a comprehensive analysis, complete with an easy-to-use Excel tool for the marketing team to:
Since 2015, Agilytic helps innovative leaders solve their biggest challenges through the smarter use of data. With over 80 successful projects to date, we have perfected a pragmatic approach to putting data at the service of business goals, be they commercial, operational, financial, or human. Reach out today for a quick introduction, we’d love to hear from you.