A leading player in the tourism industry was wondering how its investments in marketing activities were impacting its online and offline sales. They therefore asked Agilytic to develop an attribution model allowing to distinguish sales according to whether they were due to recurring dynamics, external factors such as competitor’s campaigns and its own marketing activity.
Working together with in-house teams, we ran econometric modelling to highlight:
Finally, we organised the transfer of knowledge and scripts with internal teams to provide them with autonomy and increased data literacy.
Our model allowed our client to:
Since 2015, Agilytic helps innovative leaders solve their biggest challenges through the smarter use of data. With over 100 successful projects to date, we have perfected a pragmatic approach to putting data at the service of business goals, be they commercial, operational, financial, or human. Reach out today for a quick introduction, we’d love to hear from you.