Millions of Italians can now say they own a one-of-a-kind Nutella jar. In February, 7 million jars appeared on shelves in Italy, all of them boasting a unique label design. And here's a weird twist: Every single one of those millions of labels was designed algorithm?
[...] this algorithm's output was millions upon millions of labels for real-life Nutella jars.

Inc. → Nutella 'Hired' an Algorithm to Design New Jars. And It Was a Sell-Out Success.