While 2016 was the year of the GPU for a number of reasons, the truth of the matter is that outside of some core disciplines (deep learning, virtual reality, autonomous vehicles) the reasons why you would use GPUs for general purpose computing applications remain somewhat unclear.
As a company whose products are tuned for this exceptional compute platform, we have a tendency to assume familiarity, often incorrectly.
Our New Year’s resolution is to explain, in language designed for business leaders, what a GPU is and why you should care.

MapD  What is a GPU and Why Do I Care? A Businessperson's Guide