To digital and beyond.
Marketing in the age of first-party data.
🌱 Our core beliefs
Digital marketing is increasingly central in an organization’s acquisition and customer experience strategies. Its rise to prominence is largely justified.
The majority of organizations underuse digital today. There is little communication between media spending and a company’s own channels (web, apps, etc.).
Privacy concerns mean first-party data become the most reliable source of insights for any organization.
If too narrowly considered, Digital Marketing risks becoming “just another silo” in an already fragmented organization that will never deliver on digital’s full potential.
✅ From best practices...
Strategy
Analytics
Tag management
SEO
Tooling
Engagement platforms
Data Warehousing
Customer data platforms
Data Quality
Privacy
🦾 ...to competitive advantage
Since 2015, Agilytic helps organizations make the most of their data. We help your marketing teams create, manage, analyze and optimize marketing initiatives, linking them to the rest of your organization.
Our strong data modeling and cloud capabilities have supported dozens of marketing projects. Whether "macro", such as marketing mix optimization, or "micro" such as lead scoring, social monitoring, or pricing, we’ve been part of many successes.
Review governance and tech
Redesign your approach to be secure, compliant, user-centric, and privacy-first.
Rethink your MarTech stack, your buying and partnerships.
Setup your first-party use cases.
Omni-channel segmentation
Your customers are not just digital. We bridge digital and the rest of your retail operation for a full picture of your client’s consumption behaviors.
Customer experience & loyalty
Link marketing and transactional data with call center operations and operational KPIs to get to the bottom of those churn drivers.
Next-best action
Provide contextual recommendations, complete with commercial justifications, across all sales channels (web, call center, retail network).
Operational efficiency
No more over- or under-stocking goods for your promotions. Make sure your initiatives link up with the supply-side and logistics with accurate promo forecasting.
Risk
Anticipate fraud, payment defaults and other risks earlier in your sales funnel.
🤩 Why we’re different
🕵️ Seriously skilled
Our Data Scientists, Engineers and Architects are not just great at data.
Every team member understands the situation from the business perspective and can clearly discuss the details of their work with non-technical stakeholders.
⚖️ Pragmatic
While we can do "cutting edge", we don't start from the buzzword.
We consider all alternatives openly and decide with you on the most impactful use of resources and technologies.
👉 It’s all yours
We believe you should own your data and the associated intellectual property, such as algorithms and code.
We also care a lot about our clients’ autonomy, so we document and train internal teams as much as possible.
